Armada Music Taps Industry Veteran as Head of Catalog

New York, NY – October 2, 2024 – Armada Music, the biggest independent dance music label in the world from Armada Music Group, has announced the appointment of Susanne Hazendonk as Head of Catalog today. In her new role, Hazendonk will bolster the label’s catalog department and expand the company’s burgeoning influence in the acquisition market.

With over fifteen years of experience at Spinnin’ Records and Warner Music Benelux, Hazendonk has fueled the meteoric rise of artists across genres. She has worked with the world’s premier dance acts, such as Lucas & Steve, Sam Feldt, Afrojack and KSHMR, and chart-topping artists like Bruno Mars and The Red Hot Chili Peppers. Based in the Netherlands, Hazendonk will report directly to Armada Music’s COO, Jop Bonnike.

“With an unwavering passion and infectious enthusiasm for dance music, Susanne's exceptional talent makes her an ideal addition to the Armada Music team,” said Jop Bonnike. “As we continue to prioritize the growth and evolution of our catalog department, we’re looking forward to working alongside Susanne to seize new opportunities in the market.”

Hazendonk’s work will include managing and overseeing catalog-related initiatives for Armada Music’s catalog as well as catalogs acquired through BEAT Music Fund, the first-ever dance investment fund. She will also lead marketing campaigns and leverage compelling storytelling — for new album launches, classic dance track revivals and more — to maximize the impact and value of the company’s catalogs in the market.

"Dance music runs through my veins, and I‘m thrilled to join a company that places such a strong emphasis on preserving creativity and empowering artists in the space," Hazendonk said. “I’m eager to contribute to Armada Music’s incredible work — especially when it comes to breathing new life into beloved catalogs — and propel the company’s growth even further.” 

Hazendonk’s addition will further fuel the success of Armada Music’s exclusive long-term partnerships with artists such as ARTY, Lilly Palmer and Will Clarke, as well as BEAT’s notable roster of acquired catalogs, including Jax Jones, Amba Shepherd, King Street Sounds, Chocolate Puma and more.

About Armada Music 

Armada Music is the biggest independent dance music label in the world. Founded by Armin van Buuren, Maykel Piron (CEO) and David Lewis, the label manages an ever-growing catalog of over 50,000 tracks built up across twenty-plus years of specialized dance music exploitation.  

Representing artists such as Armin van Buuren, ARTY, D.O.D, Eelke Kleijn, Jan Blomqvist, Lilly Palmer, Loud Luxury, THEMBA, Sunnery James & Ryan Marciano, KI/KI, Joris Voorn and Yulia Niko, Armada Music amasses more than one billion streams per month, airplay on leading radio outlets such as BBC Radio 1 and Sirius XM, and top positions in the world’s most notable charts. Significant label milestones include Armin van Buuren's Grammy nomination for 'This Is What It Feels Like' and two tracks surpassing one billion streams on Spotify: Loud Luxury and Brando’s ‘Body’ and Lost Frequencies’ ‘Are You With Me’. 

Across offices in Amsterdam (HQ), New York, London and Laren (NL), Armada Music offers a global appeal to its growing roster. The label has its own club, radio studio and multiple production studios, and hosts various live formats. Producer platform Armada University, which offers educational products and opportunities, shows the label’s sustained effort to nurture the next wave of talent. For more information, visit www.armadamusic.com, @armadamusic on Instagram and @armada on X. 

About BEAT Music Fund

Launched by Armada Music in 2023, BEAT Music Fund is the world’s first dance music investment company, acquiring catalogs with the mission of honoring, representing and reinvigorating them. BEAT’s portfolio includes the catalogs of house and techno pioneer Kevin Saunderson’s KMS Records, electronic music star ARTY, legendary NYC-based house label King Street Sounds, chart-topping producers Chocolate Puma, acclaimed U.K. duo Solardo’s Sola Records and Grammy-nominated DJ and producer Jax Jones. For more information, visit beatmusicfund.com.

About Armada Music Group 

Armada Music Group is the parent company of Armada Music, the world’s biggest independent dance music label; BEAT Music Fund, the first-ever dance investment fund; and Armada Music Publishing, a dedicated publishing division. Established to seamlessly offer label, publishing and catalog acquisition services under one roof to bolster creativity for current and prospective artists, Armada Music Group is driven by an ongoing mission to amplify the success of today’s artists in the dance genre. With offices in Amsterdam (HQ), New York, London and Laren (NL), Armada Music Group offers a global appeal to its growing roster. For more information, visit www.armadamusic.com, @armadamusic on Instagram and @armada on X.