Detroit, MI – May 3, 2024 – Following the recent announcement of signing a long-term deal with Armada Music, the world's biggest independent dance music label, Bristol-born, Detroit-based, multifaceted artist Will Clarke today unveiled a new collaborative effort with the esteemed House Gospel Choir: 'Weekend Love'.
Premiered during Will Clarke’s debut appearance at Coachella, ‘Weekend Love’ exemplifies the spirit of community, a central theme in forthcoming output from the producer, DJ, broadcaster and Grammy-nominated songwriter. Showcasing an exciting collaboration between Will and House Gospel Choir, who joined forces for both the writing and recording process, the track embodies an innovative blend of genres. Rooted in emotive techno, it seamlessly incorporates gospel elements, showcasing Will Clarke's vision for music that transcends traditional genre boundaries.
Speaking about 'Weekend Love' and the theme of community, Will Clarke said: "This track embodies the spirit of coming together and celebrating the shared human experience. It's about finding love and connection, making memories with strangers at the weekend who you might never see again, yet that you had the best time with. 'Weekend Love' sets the thematic and sonic tone for what’s to come this year from me, capturing the spirit of communal joy and connection. Collaborating with House Gospel Choir was an absolute delight, and I'm immensely grateful for the magic they brought to the track. Together, we crafted something truly special that reflects the sense of togetherness.”
"Working with Will Clarke on this project was a real pleasure. We immediately connected with the message of the track and Will gave us space to bring some of our ideas to the table, so it’s been a lot of fun making this one!” said Natalie Maddix, Founder & Creative Director of House Gospel Choir. “I hope the record is the soundtrack to many beautiful nights out and love stories across the summer and for years to come!"
For release assets (artwork, streaming link, lyrics etc.) please click here.
For Will Clarke’s media kit please click here.
For House Gospel Choir’s media kit please click here.
For more information please contact Charlotte via charlotte@armadamusic.com
Equal parts producer, DJ, broadcaster and Grammy-nominated songwriter, Will Clarke's dynamic persona and powerful sound have made him instantly recognizable. Starting with a residency in Ibiza at the age of just 17 and swelling to a crescendo, Will Clarke’s trajectory has felt stratospheric, amassing more than 100M streams globally and appearances at the world’s largest festivals.
Breakout hits like ‘Hallelujah’ and ’U Take Me Higher’ on his imprint All We Have Is Now solidified his place in dance music, leading to releases on labels like Trick, Drumcode, Filth on Acid, Polydor and We are the Brave. His remix portfolio includes reimaginings of tracks from techno favorites Adam Beyer and Dubfire, as well as from dance radio mainstays such as Illenium, Dom Dolla, Duke Dumont, Rufus Du Sol and more.
Born and raised in Bristol, U.K. amidst a vibrant tapestry of ‘90s house, techno, trip-hop, and electronica, Will Clarke's journey into music began at an early age. Influenced by his U.K. upbringing as well as his adopted home of Detroit, Will Clarke has developed a sound that stretches well past genre lines. Most recently, in partnering with Armada Music, Will is determined to share his expansive musical landscape with a message: the unifying force of a global community through music.
Will Clarke's creed has resonated on a global scale, from appearances at some of the world’s top venues (e.g. Printworks, Warehouse Project, Space and Red Rocks), Ibiza’s premier clubs (e.g. DC10, Amnesia and Ushuaia) and international festivals such as Coachella, Sonar, Movement, ADE and EDC. His global touring presence includes performances in Bogota, Santiago, Berlin, Amsterdam, India, Guadalajara, Tulum, Australia and New Zealand.
Will Clarke also hosts and produces weekly episodes of The Will Clarke Podcast, with over 200 episodes featuring artists such as Carl Cox, Moby, Patrick Topping, A Track, Hannah Laing, Sarah Story, Chris Lake and many more.
As he continues to ride the wave of success, Will Clarke's plans for 2024 promises sonic innovation and electric adventure.
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Natalie Maddix, a luminary in the music industry, celebrates a decade of unparalleled success as the founder and creative director of the acclaimed House Gospel Choir. This year marks the 10th anniversary of this groundbreaking ensemble, a testament to Maddix's visionary leadership and her profound influence in the world of music. A talented vocalist, accomplished songwriter, and innovative producer, Maddix has not only pioneered a unique blend of gospel and house music but has also cultivated a diverse community of over 150 members, transforming the choir into a symbol of unity, peace, and resilience.
Under her guidance, the House Gospel Choir has flourished, performing at prestigious venues and events such as Glastonbury and BBC Gospel Christmas, and collaborating with esteemed artists including Kylie Minogue, Paolo Nutini, Rudimental amongst many others. This journey from a modest group of 12 vocalists to an international sensation mirrors Maddix's dedication to harnessing the power of collective music-making as a force for change. Her mantra, “We can't all speak at the same time and have our voices heard, but we can sing together as one voice and be understood,” encapsulates her philosophy and the choir's ethos. HGC burst onto the scene with ‘Salvation’ in a debut single that was crowned BBC Radio 1 ‘Hottest Record’ by Annie Mac, peaking at #1 in the Music Week Cool Cuts Chart and #5 in the Billboard Dance Club Chart. Releasing their acclaimed 14-track LP in October 2020 via Island Records, RE//CHOIRED was born out of a love for sound system culture, the healing power of house music and the group seeking to channel the magic of people working together to raise the vibrations. Their latest releases include collaborations with an eclectic mix of talent including Ella Henderson, Rudimental, Duane Harden and Purple Disco Machine
House Gospel Choir’s live sets create a fusion of the biggest house, gospel and garage tunes that make every performance an unforgettable experience. That is the beauty of HGC, taking us to new heights of euphoria, imploring us to feel empowered, connected and always looking for a chance to uplift our voices with theirs. They remind us of the altitude of our last euphoric club moment and with each note, we’re there again, watching the magic unfold in front of us, ready to receive.
Alongside her achievements with the House Gospel Choir, Maddix is the founder of REP Agency, a bespoke service that represents exceptional vocal talent. REP Agency offers a comprehensive range of services, including providing outstanding vocalists and vocal arrangements to clients across the industry. This venture supports projects in both the recorded and live sectors, demonstrating Maddix's commitment to elevating the stature and recognition of vocalists and musicians in the music industry.
Maddix's diverse musical background, drawing from her experiences in church choirs and her exploration of various genres, informs her unique and eclectic approach to music. Her passion for blending house, garage, and gospel music is evident in her work, and her respect for artists like Aretha Franklin and Kirk Franklin shines through in her productions.
As Maddix celebrates the 10th anniversary of the House Gospel Choir, she continues to be a beacon of inspiration, a unifier, and a trailblazer in the music industry. Her dedication to fostering talent, advocating for artists, and her unique ability to create harmonious blends of diverse musical styles make her an invaluable figure in any music-related event, conference, or media engagement. Natalie Maddix's influence and impact on the music world are undeniable, making her a key figure to watch as she continues to innovate and inspire in the years to come.
About Armada Music
Armada Music is the biggest independent dance music label in the world. Founded by Armin van Buuren, Maykel Piron (CEO) and David Lewis, the label manages an ever-growing catalog of over 40,000 tracks, built up across twenty-plus years of specialized dance music exploitation.
Representing artists such as Armin van Buuren, ARTY, D.O.D, Eelke Kleijn, Jan Blomqvist, Loud Luxury, Sunnery James & Ryan Marciano, Tensnake, THEMBA and Yulia Niko, Armada Music amasses more than one billion streams per month, airplay on leading radio outlets such as BBC Radio 1 and Sirius XM, and top positions in the world’s most notable charts. The label also takes great pride in major achievements such as Armin van Buuren’s GRAMMY nomination for ‘This Is What It Feels Like’, Loud Luxury and Brando’s ‘Body’ surpassing one billion streams on Spotify and breaking artists such as Lost Frequencies into global stardom.
Across offices in Amsterdam (HQ), New York, London and Laren (NL), Armada Music offers a truly global appeal to its growing roster. The label has its own club, radio studio and multiple production studios, and hosts various live formats. Producer platform Armada University, which offers educational products and opportunities, shows the label’s sustained effort to nurture the next wave of talent.
In 2023, Armada Music launched BEAT Music Fund, the world’s first dance music investment company, that acquires catalogs with the mission of honoring, representing and reinvigorating them. BEAT’s portfolio will continue to grow; in the first six months following its launch, BEAT acquired the catalogs of, among others, electronic music star ARTY, house and techno pioneer Kevin Saunderson’s KMS Records, legendary NYC-based house label King Street Sounds and chart-topping producers Chocolate Puma.
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