August 11, 2023 - Indie, acid and super trippy, ‘You Knew’ came to life after the Mayan Warrior party in Tulum in early 2023. Yulia fell in love with the concept and created the record with a vision of the sound fitting seamlessly into the world-renowned event, paying homage to achieving her lifelong dream of playing on the iconic Burning Man staple. Especially fitting as the Mayan Warrior tragically burned down this year, ‘You Knew’ transports listeners back to Burning Man while simultaneously symbolizing Yulia's journey to artistic prowess.
The track is recorded in analog, using vintage synths and drum machines. Yulia experimented with a secret way of using a Roland SH-101 through a vintage TR-606 like a sequencer and a rare Oberheim OB-8 synth progression to create chords that are constantly changing and endlessly raising the energy, resulting in the one-of-a-kind sonic output. For the short vocal line, Yulia drew inspiration from old vinyl she picked up in New York on her way home after the party.
On the track, Yulia Niko said, “I’m super excited to release ‘You Knew’ on Armada Music. This track is a testament to how my sound is evolving, and I’m super grateful to Armada Music for believing in me and this new audial adventure I’m embarking on. So excited for everyone to hear it!”
For all release assets (artwork, lyrics, etc.), please click here.
For Yulia Niko’s press kit, please click here.
For more information, please contact Mimi.
About Armada Music
Armada Music is the biggest independent dance music label in the world. Founded by Armin van Buuren, Maykel Piron (CEO) and David Lewis, the label manages an ever-growing catalog of over 40,000 tracks, built up across twenty-plus years of specialized dance music exploitation.
Representing artists such as Armin van Buuren, ARTY, D.O.D, Eelke Kleijn, Jan Blomqvist, Loud Luxury, Sunnery James & Ryan Marciano, Tensnake, THEMBA and Yulia Niko, Armada Music amasses more than one billion streams per month, airplay on leading radio outlets such as BBC Radio 1 and Sirius XM, and top positions in the world’s most notable charts. The label also takes great pride in major achievements such as Armin van Buuren’s GRAMMY nomination for ‘This Is What It Feels Like’, Loud Luxury and Brando’s ‘Body’ surpassing one billion streams on Spotify and breaking artists such as Lost Frequencies into global stardom.
Across offices in Amsterdam (HQ), New York, London and Laren (NL), Armada Music offers a truly global appeal to its growing roster. The label has its own club, radio studio and multiple production studios, and hosts various live formats. Producer platform Armada University, which offers educational products and opportunities, shows the label’s sustained effort to nurture the next wave of talent.
In 2023, Armada Music launched BEAT Music Fund, the world’s first dance music investment company, that acquires catalogs with the mission of honoring, representing and reinvigorating them. BEAT’s portfolio will continue to grow; in the first six months following its launch, BEAT acquired the catalogs of, among others, electronic music star ARTY, house and techno pioneer Kevin Saunderson’s KMS Records, legendary NYC-based house label King Street Sounds and chart-topping producers Chocolate Puma.
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