The hire comes as the label and its newly-founded dance music investment fund enters the next stage of growth

London, U.K. – June 15, 2023Armada Music, the biggest independent dance music label in the world, today announced the hire of Jason Ellis (formerly Positiva) as Global Senior A&R Director. Ellis will also serve as an Acquisition Consultant for BEAT Music Fund, Armada Music’s recently-launched dance music investment arm.

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As Global Senior A&R Director, Ellis will be responsible for sourcing and developing up-and-coming talent, and will consult on future acquisitions as BEAT continues to scale. He will be based in Armada Music’s London office.

“Joining Maykel and the team at Armada and the recently launched BEAT Music Fund feels like the natural next step in my career, given the exciting opportunity to utilise my considerable network and experience built up over many years,” said Ellis. “It’s a very exciting time for both companies on many levels, but fundamentally it’s all about building and nurturing the best music and artists. I can’t wait to get started!”

For over 20 years, Ellis was at the helm of Universal Music Group-owned UK dance label Positiva Records, which during his tenure generated over 80 million single sales, 3.5 million album sales and 4 billion streams in the UK alone. He most recently served as Managing Director, combining the role with senior A&R duties at Virgin, Virgin EMI and most recently EMI Records, where he signed Swedish House Mafia, Eric Prydz and Jonas Blue, whilst overseeing campaigns for the likes of Avicii, Gorgon City, Sub Focus, David Guetta and deadmau5.

“Having Jason on board to steer the A&R direction for both BEAT and Armada will be invaluable as we strive to build the greatest legacy of dance music,” said Maykel Piron, CEO of Armada Music & CEO of BEAT Music Fund.

BEAT Music Fund was created by Armada Music in 2023 to reinvigorate dance music catalogs and build the greatest legacy in dance music under one roof. Owing to its rapid expansion, new leadership team appointments were announced in early June including: Madeleine van Schendel’s appointment to Chief Growth Officer, the promotion of Jop Bonnike, formerly General Manager, to Chief Operating Officer, and Michel Peek’s promotion from General Manager Publishing to Head of Publishing.


About Armada Music

Armada Music is the biggest independent dance music label in the world, founded in 2003 by Armin van Buuren, Maykel Piron and David Lewis (AR-MA-DA). A six-time winner of the IDMA for ‘Best Global Label’, Armada Music boasts the globe’s biggest dance music catalog of over 40.000 tracks and a mouth-watering artist roster. Promoting dance music all over the world from its offices in Amsterdam (HQ), New York and London, Armada Music represents and cultivates the creative exploits of some of the biggest players in the electronic music game, including Armin van Buuren, ARTY, Audien, Brando, Cat Dealers, D.O.D, Ferry Corsten, Jan Blomqvist, Loud Luxury, and Tensnake. Through this star-studded dance music army, Armada Music collects over 1 billion streams per month, secures weekly airplay on the biggest nationwide broadcasting stations (such as BBC Radio 1 and Sirius XM), and frequents the top spots of the U.S. Mediabase Dance Airplay charts. Continually bringing out the best in its artists has led to various high-magnitude achievements, including Armin van Buuren’s Grammy nomination for ‘This Is What It Feels Like’, Lost Frequencies’ Diamond Award for exceeding the mark of one billion streams on Spotify and the huge success of Loud Luxury and Brando in the U.S. and beyond. For more information, visit us at www.armadamusic.com, @armadamusic on Instagram and @armada on Twitter.


About BEAT Music Fund

BEAT Music Fund is the world’s first dance music investment company. BEAT stands for Best Ever Acquired Tracks, which seamlessly connects with the company’s mission to acquire and exploit the very best of recording and music publishing catalogs from a range of dance-related genres. Its portfolio includes the master recordings catalog of KMS Records, founded by house and techno legend Kevin Saunderson, as well as ARTY. BEAT’s financial partner is Pinnacle Financial Partners, whose global holdings include music, sports and entertainment ventures. For more information visit us at beatmusicfund.com.

About Armada Music

Armada Music is the biggest independent dance music label in the world. Founded by Armin van Buuren, Maykel Piron (CEO) and David Lewis, the label manages an ever-growing catalog of over 40,000 tracks, built up across twenty-plus years of specialized dance music exploitation.

Representing artists such as Armin van Buuren, ARTY, D.O.D, Eelke Kleijn, Jan Blomqvist, Loud Luxury, Sunnery James & Ryan Marciano, Tensnake, THEMBA and Yulia Niko, Armada Music amasses more than one billion streams per month, airplay on leading radio outlets such as BBC Radio 1 and Sirius XM, and top positions in the world’s most notable charts. The label also takes great pride in major achievements such as Armin van Buuren’s GRAMMY nomination for ‘This Is What It Feels Like’, Loud Luxury and Brando’s ‘Body’ surpassing one billion streams on Spotify and breaking artists such as Lost Frequencies into global stardom.

Across offices in Amsterdam (HQ), New York, London and Laren (NL), Armada Music offers a truly global appeal to its growing roster. The label has its own club, radio studio and multiple production studios, and hosts various live formats. Producer platform Armada University, which offers educational products and opportunities, shows the label’s sustained effort to nurture the next wave of talent.

In 2023, Armada Music launched BEAT Music Fund, the world’s first dance music investment company, that acquires catalogs with the mission of honoring, representing and reinvigorating them. BEAT’s portfolio will continue to grow; in the first six months following its launch, BEAT acquired the catalogs of, among others, electronic music star ARTY, house and techno pioneer Kevin Saunderson’s KMS Records, legendary NYC-based house label King Street Sounds and chart-topping producers Chocolate Puma.

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