New leadership team appointments will facilitate the continued global expansion of the label and its newly founded dance music investment company.

June 6, 2023 – Armada Music, the biggest independent dance music label in the world, today announced new hires ahead of its 20th anniversary. Madeleine van Schendel joins as Chief Growth Officer; Jop Bonnike, formerly General Manager, is promoted to Chief Operating Officer, and Michel Peek from Head of Publishing to General Manager Publishing. Additionally, Nadine van Bodegraven, formerly on the executive team of Armada, joins BEAT, the first-ever dance music investment company founded by Armada Music, as Chief Operating Officer.

Armada Music has been a driving force in the electronic dance industry’s current $11 billion valuation. The team of 100 employees spans three countries, four offices – New York, London, Amsterdam and Laren, Netherlands – and has cultivated the globe’s biggest dance music catalog of over 40,000 tracks, which amass 1 billion streams per month.

“After twenty years of business, it’s humbling to see the growth that Armada Music has experienced,” said Maykel Piron, CEO and co-founder of Armada. “As we prepare to usher in a new era, assembling a team of experienced, creative minds will only help further solidify and empower our status as a powerhouse label and spring the company forward.”

Joining as Chief Growth Officer, van Schendel previously served as a consultant for the label, and was responsible for implementing Web3 and NFT strategies for Armada co-founder and global DJ and record producer, Armin van Buuren. Prior to that, she held roles at the world’s biggest media and advertising companies, WPP and Hogarth, with a long history of connecting brands to music artists. As CGO at Armada, she provides support for growth initiatives, helping to reshape the organization. Van Schendel is based in the Amsterdam office and reports directly to Piron.

"Armada has a strong history of creativity and innovation, and the past twenty years are reflective of that," said van Schendel. "I’m eager to join a team of like-minded individuals, focused on creating new possibilities for the future of dance music."

For more information on Armada Music, please visit


About Armada Music

Armada Music is the biggest independent dance music label in the world, founded in 2003 by Armin van Buuren, Maykel Piron and David Lewis (AR-MA-DA). A six-time winner of the IDMA for ‘Best Global Label’, Armada Music boasts the globe’s biggest dance music catalog of over 40.000 tracks and a mouth-watering artist roster. Promoting dance music all over the world from its offices in Amsterdam (HQ), New York and London, Armada Music represents and cultivates the creative exploits of some of the biggest players in the electronic music game, including Armin van Buuren, ARTY, Audien, Brando, Cat Dealers, D.O.D, Ferry Corsten, Jan Blomqvist, Loud Luxury, and Tensnake. Through this star-studded dance music army, Armada Music collects over 1 billion streams per month, secures weekly airplay on the biggest nationwide broadcasting stations (such as BBC Radio 1 and Sirius XM), and frequents the top spots of the U.S. Mediabase Dance Airplay charts. Continually bringing out the best in its artists has led to various high-magnitude achievements, including Armin van Buuren’s Grammy nomination for ‘This Is What It Feels Like’, Lost Frequencies’ Diamond Award for exceeding the mark of one billion streams on Spotify and the huge success of Loud Luxury and Brando in the U.S. and beyond. For more information, visit us at, @armadamusic on Instagram and @armada on Twitter.

About Armada Music

Armada Music is the biggest independent dance music label in the world. Founded by Armin van Buuren, Maykel Piron (CEO) and David Lewis, the label manages an ever-growing catalog of over 40,000 tracks, built up across twenty-plus years of specialized dance music exploitation.

Representing artists such as Armin van Buuren, ARTY, D.O.D, Eelke Kleijn, Jan Blomqvist, Loud Luxury, Sunnery James & Ryan Marciano, Tensnake, THEMBA and Yulia Niko, Armada Music amasses more than one billion streams per month, airplay on leading radio outlets such as BBC Radio 1 and Sirius XM, and top positions in the world’s most notable charts. The label also takes great pride in major achievements such as Armin van Buuren’s GRAMMY nomination for ‘This Is What It Feels Like’, Loud Luxury and Brando’s ‘Body’ surpassing one billion streams on Spotify and breaking artists such as Lost Frequencies into global stardom.

Across offices in Amsterdam (HQ), New York, London and Laren (NL), Armada Music offers a truly global appeal to its growing roster. The label has its own club, radio studio and multiple production studios, and hosts various live formats. Producer platform Armada University, which offers educational products and opportunities, shows the label’s sustained effort to nurture the next wave of talent.

In 2023, Armada Music launched BEAT Music Fund, the world’s first dance music investment company, that acquires catalogs with the mission of honoring, representing and reinvigorating them. BEAT’s portfolio will continue to grow; in the first six months following its launch, BEAT acquired the catalogs of, among others, electronic music star ARTY, house and techno pioneer Kevin Saunderson’s KMS Records, legendary NYC-based house label King Street Sounds and chart-topping producers Chocolate Puma.

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