ARMIN VAN BUUREN HAS FANS REMINISCING ABOUT FIRST CLUB EXPERIENCE WITH NEW SINGLE: ‘LOSE THIS FEELING’
September 1, 2023 – Setting foot in a packed club for the first time is a truly transformative experience. The flashing lights, the hyped-up crowd, the pounding bass that ripples through the space... nothing compares to that inaugural euphoria, and that’s exactly what Armin van Buuren invokes with his new single: ‘Lose This Feeling’.
Stream Armin van Buuren - Lose This Feeling (link will work from September 1)
Premiered during Armin van Buuren’s mainstage set at Tomorrowland, ‘Lose This Feeling’ is the epitome of a club banger. Helmed by an incredibly catchy vocal and a supercharged beat, this 150 bpm crowd favorite brings fans right back to the moment when they hit the dance floor for the first time.
“I love the current hype surrounding faster dance tracks,” says Armin van Buuren. “The sound takes me right back to the days when I started going to clubs myself, and I wanted my fans to be able to relive that experience as well. I also noticed that they’re going crazy to these high-bpm trance tracks at the moment, so I hope ‘Lose This Feeling’ is just what they need to recollect the feeling they had when they visited a club, festival or show for the first time.”
Concurrent with today’s release of ‘Lose This Feeling’, Armin van Buuren launched a special challenge on TikTok. In a video posted on the social platform, the five-time #1 DJ in the world calls upon his fans to share their best festival memories, tying in to the theme of reliving those unforgettable experiences.
For all release assets (artwork, lyrics etc.) please click here.
For Armin van Buuren's press kit, please click here.
Armin van Buuren has long been a global ambassador for electronic music. He currently has eight full-length artist albums to his name — the latest is 2023’s ‘Feel Again’ — and continues to cultivate a massive worldwide following through his weekly A State of Trance radio show, event series and album series, reaching 40 million listeners from 80 different countries on a weekly basis. Armin van Buuren headlines tens to hundreds of shows per year at leading festivals and venues around the world, including Electric Daisy Carnival (Las Vegas, New York), Ultra Music Festival (Miami), Lollapalooza (Chicago) and Tomorrowland (Belgium) plus residencies on Ibiza and in Las Vegas. In the summer of 2022 alone, he reconnected with fans through over thirty shows, including the ‘Feel Again’ shows in the Ziggo Dome, Ultra Europe, Tomorrowland, Parookaville, Creamfields, Electric Zoo and his summer residencies at Hï Ibiza and Ushuaïa.
About Armada Music
Armada Music is the biggest independent dance music label in the world. Founded by Armin van Buuren, Maykel Piron (CEO) and David Lewis, the label manages an ever-growing catalog of over 40,000 tracks, built up across twenty-plus years of specialized dance music exploitation.
Representing artists such as Armin van Buuren, ARTY, D.O.D, Eelke Kleijn, Jan Blomqvist, Loud Luxury, Sunnery James & Ryan Marciano, Tensnake, THEMBA and Yulia Niko, Armada Music amasses more than one billion streams per month, airplay on leading radio outlets such as BBC Radio 1 and Sirius XM, and top positions in the world’s most notable charts. The label also takes great pride in major achievements such as Armin van Buuren’s GRAMMY nomination for ‘This Is What It Feels Like’, Loud Luxury and Brando’s ‘Body’ surpassing one billion streams on Spotify and breaking artists such as Lost Frequencies into global stardom.
Across offices in Amsterdam (HQ), New York, London and Laren (NL), Armada Music offers a truly global appeal to its growing roster. The label has its own club, radio studio and multiple production studios, and hosts various live formats. Producer platform Armada University, which offers educational products and opportunities, shows the label’s sustained effort to nurture the next wave of talent.
In 2023, Armada Music launched BEAT Music Fund, the world’s first dance music investment company, that acquires catalogs with the mission of honoring, representing and reinvigorating them. BEAT’s portfolio will continue to grow; in the first six months following its launch, BEAT acquired the catalogs of, among others, electronic music star ARTY, house and techno pioneer Kevin Saunderson’s KMS Records, legendary NYC-based house label King Street Sounds and chart-topping producers Chocolate Puma.
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