June 30, 2023 – Fully employing the surge of studio inspiration and the newfound love for music embedded in his eighth studio album (‘Feel Again’), Armin van Buuren has released a brand-new single highly anticipated by his fans. A highlight from the dozens of DJ sets he performed over the past months, ‘Motive’ also comes with a phenomenal music video that underlines the song’s concept of shaping and reforming one’s own narrative.

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Drawing from a story of heartbreak and pain, ‘Motive’ exudes limitless crossover appeal from the get-go. Syngerizing robust, club-centric beats with a potent vocal presence that pushes the song onto the airwaves, this track will have no trouble ticking all the boxes for listeners worldwide.

Partly shot in New York City to tie in the speed of NYC and the need to stay grounded admist the rushing times, the music video of ‘Motive’ portrays a young man editing his storyline to be with the woman that got away. With spot-on opening visuals and powerful reserve effects to bring the theme home, the music video serves as an extension to the artistic narrative — carving out one’s own path — that has led Armin van Buuren throughout his decades-long career so far.

“Although the notion of a motive refers mostly to love and heartbreak in the song’s lyrics, I think there’s a broader meaning to it that’s worth homing in on,” says Armin van Buuren. “Sometimes, especially when you find yourself limited, numb or otherwise repressed, you’ve got to be honest and ask yourself what your own motive is. Gaining a new perspective could be key to overriding whatever it is that holds you back.”

Note to editor:

Please find all release assets (artwork, lyrics etc.) here.

Please find Armin van Buuren's press kit here.

The streaming link will work on release day (June 30, 2023)

About Armin van Buuren

Armin van Buuren has long been a global ambassador for electronic music. He currently has eight full-length artist albums to his name — the latest is 2023’s ‘Feel Again’ — and continues to cultivate a massive worldwide following through his weekly A State of Trance radio show, event series and album series, reaching 40 million listeners from 80 different countries on a weekly basis. Armin van Buuren headlines tens to hundreds of shows per year at leading festivals and venues around the world, including Electric Daisy Carnival (Las Vegas, New York), Ultra Music Festival (Miami), Lollapalooza (Chicago) and Tomorrowland (Belgium) plus residencies on Ibiza and in Las Vegas. Past summer alone, he reconnected with fans through over thirty shows, including the ‘Feel Again’ shows in the Ziggo Dome, Ultra Europe, Tomorrowland, Parookaville, Creamfields, Electric Zoo and his summer residencies at Hï Ibiza and Ushuaïa.

About Armada Music

Armada Music is the biggest independent dance music label in the world. Founded by Armin van Buuren, Maykel Piron (CEO) and David Lewis, the label manages an ever-growing catalog of over 40,000 tracks, built up across twenty-plus years of specialized dance music exploitation.

Representing artists such as Armin van Buuren, ARTY, D.O.D, Eelke Kleijn, Jan Blomqvist, Loud Luxury, Sunnery James & Ryan Marciano, Tensnake, THEMBA and Yulia Niko, Armada Music amasses more than one billion streams per month, airplay on leading radio outlets such as BBC Radio 1 and Sirius XM, and top positions in the world’s most notable charts. The label also takes great pride in major achievements such as Armin van Buuren’s GRAMMY nomination for ‘This Is What It Feels Like’, Loud Luxury and Brando’s ‘Body’ surpassing one billion streams on Spotify and breaking artists such as Lost Frequencies into global stardom.

Across offices in Amsterdam (HQ), New York, London and Laren (NL), Armada Music offers a truly global appeal to its growing roster. The label has its own club, radio studio and multiple production studios, and hosts various live formats. Producer platform Armada University, which offers educational products and opportunities, shows the label’s sustained effort to nurture the next wave of talent.

In 2023, Armada Music launched BEAT Music Fund, the world’s first dance music investment company, that acquires catalogs with the mission of honoring, representing and reinvigorating them. BEAT’s portfolio will continue to grow; in the first six months following its launch, BEAT acquired the catalogs of, among others, electronic music star ARTY, house and techno pioneer Kevin Saunderson’s KMS Records, legendary NYC-based house label King Street Sounds and chart-topping producers Chocolate Puma.

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