It's been nearly six months since Armin van Buuren dropped pop-inspired single ‘Easy To Love’ - a team up with Norwegian hitmaker Matoma and American singer-songwriter Teddy Swims. Today, the highly anticipated music video dropped on YouTube, following its exclusive preview to Armin van Buuren Discord subscribers yesterday.
The 'Easy to Love' music video uses a combination of traditional 3D animation, AI-generated imagery, and green screening to achieve the final aesthetic of the music video. In a world where AI technology is revolutionizing multiple industries, the video combines AI with older traditional artistic styles to create a new type of workflow. Rather than a complete solution to a problem, AI was used as a tool to achieve a specific desired look and the result is something super unique and satisfying to watch.
On the video, Armin van Buuren says "I've been experimenting with AI for some time now and find it truly fascinating to see how far the technology has come since I used it in my 'Computers Take Over The World' AI generated music video and in my tracks. It’s crazy what AI can do these days…do you agree?"
About Armada Music
Armada Music is the biggest independent dance music label in the world. Founded by Armin van Buuren, Maykel Piron (CEO) and David Lewis, the label manages an ever-growing catalog of over 40,000 tracks, built up across twenty-plus years of specialized dance music exploitation.
Representing artists such as Armin van Buuren, ARTY, D.O.D, Eelke Kleijn, Jan Blomqvist, Loud Luxury, Sunnery James & Ryan Marciano, Tensnake, THEMBA and Yulia Niko, Armada Music amasses more than one billion streams per month, airplay on leading radio outlets such as BBC Radio 1 and Sirius XM, and top positions in the world’s most notable charts. The label also takes great pride in major achievements such as Armin van Buuren’s GRAMMY nomination for ‘This Is What It Feels Like’, Loud Luxury and Brando’s ‘Body’ surpassing one billion streams on Spotify and breaking artists such as Lost Frequencies into global stardom.
Across offices in Amsterdam (HQ), New York, London and Laren (NL), Armada Music offers a truly global appeal to its growing roster. The label has its own club, radio studio and multiple production studios, and hosts various live formats. Producer platform Armada University, which offers educational products and opportunities, shows the label’s sustained effort to nurture the next wave of talent.
In 2023, Armada Music launched BEAT Music Fund, the world’s first dance music investment company, that acquires catalogs with the mission of honoring, representing and reinvigorating them. BEAT’s portfolio will continue to grow; in the first six months following its launch, BEAT acquired the catalogs of, among others, electronic music star ARTY, house and techno pioneer Kevin Saunderson’s KMS Records, legendary NYC-based house label King Street Sounds and chart-topping producers Chocolate Puma.
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