Sausage Rolls and Stompers: Greggs teams with Schak, Will Atkinson and Abi Flynn for “after hours” DJ pop-up to celebrate release of brand-new track: ‘Yesterday’
- Greggs has teamed up with acclaimed UK dance music artists, Schak, Will Atkinson, and Abi Flynn to host an “after hours” DJ performance aimed at dance music fans
- North Shields artist, Schak, and Scottish artist, Will Atkinson gave fans an exclusive DJ performance to celebrate the release of new track with artist and vocalist Abi Flynn ‘Yesterday’, following its release on Friday 3rd May
- Abi Flynn joined the pair to perform the track live during the set
- Fans were treated to the unique “lock-in” style event, whilst feasting on Sausage Rolls
Wednesday 8th May 2024: Last night, Greggs hosted an exclusive DJ performance from acclaimed UK dance music artists, Schak and Will Atkinson, to celebrate the release of their new track with Abi Flynn: ‘Yesterday’. The performance was held “after hours” within Greggs’ iconic Northumberland Street shop during a unique “lock-in” style event, open to fans on a first-come-first-served basis. The duo made a splash by delivering a back-to-back DJ set and were joined by artist and vocalist Abi Flynn who delivered a live performance of ‘Yesterday’.
In partnership with events company Lab54, the event kicked off at 10pm and saw the Greggs shop transformed into an intimate club setting. Fans formed queues to experience the unique “lock-in” event that saw fellow British DJ and producer Charlie Boon start the night with a thirty-minute warm-up set before Schak and Will Atkinson delivered an exhilarating euro-trance inspired set led by new track ‘Yesterday’. The track was released on Friday 3rd May on Armada Music where it was selected as the coveted “Hottest Record” by Danny Howard on BBC Radio 1’s Dance Party show.
This isn’t the first time Schak has performed in an unexpected “venue”, as the high-energy performer has made waves across the region in previous years with guerilla style performances on the Shields Ferry, Tyne and Wear Metro and even inside B&Q. Schak, in addition to the other artists, even donned Greggs aprons and caps to mark the occasion!
‘Yesterday’ by Schak & Will Atkinson x Abi Flynn is available now on Armada Music. The new track can be listened to here.
For further information, please contact Charlotte via charlotte@armadamusic.com
Greatly inspired by his Newcastle roots, Schak’s music is influenced by the distinctly Northeast sound of music subculture Makina; an energetic blend of happy hardcore, scouse house, donk, and rapid-fire MC-ing. Schak’s music also provides a cathartic outlet for ravers and invokes a deep sense of community that he continues to project in his artistry. 2023 has already been huge for Schak, with highlights including his legendary Mixmag Lab stream that treated a ballistic crowd to his second single “Inferno” and performing an official halftime set before the
historic Newcastle United vs. Southampton game at the Carabao Cup in St James’ Park. Continuing his upward trajectory, the producer enjoyed a busy summer of Ibiza dates, alongside Patrick Topping and Calvin Harris, in addition to performances at festivals like Creamfields, Nass, Hideout, and more.
Will Atkinson, the king of high-energy party music, defies genre boundaries with his vibrant, boundary-pushing sound. With a foundation in trance, he explores hard trance, tech trance, melodic trance, and more. A natural entertainer, his priority is creating music focused on high energy and fun. His multifaceted talents as a producer, DJ, and storyteller have earned him global appeal. Post-pandemic, he breathes fresh air into the clubbing scene, engaging audiences worldwide. With 20 Beatport number ones and over 100 BBC Radio 1 plays, Will has solidified his place in the industry. His debut album, "Last King of Scotland," topped charts and his extensive discography is filled with hits. Championed by industry peers, he collaborates with rising stars and releases music on prestigious labels. His recent single, "Summer ID," received widespread acclaim and airplay. Will's tour schedule includes performances at major festivals and clubs worldwide, solidifying his status as a global phenomenon.
Abi Flynn is a UK based soul/rnb music artist, vocalist and topliner. Abi has made ripples in the UK soul/jazz scene for many years, supporting the likes of Funkadelic, Roy Ayers, Soul II Soul and more. Her upcoming debut album was created throughout her journey with cancer in her twenties and brings life and soul to finding beauty within a adversity.
Her most recent success, however, has been found in the commercial house and dance music world. As the mystery voice behind platinum selling global hit 'Believe Me' (Navos), silver-selling ‘So Much In Love’ (D.O.D) and countless other chart hits, Abi's smooth, melodic vocals and irresistibly catchy toplines have taken the dance world by storm.
Abi’s next chapter will be focused on bringing together these two sides of her artistry, telling her story and bringing her gifts to the world in a way that impacts.
Greggs is a leading UK food-on-the-go retailer with more than 2,300 shops nationwide and approximately 25,000 employees across the business.
The company was founded in 1939 by John Gregg, then delivering fresh eggs and yeast, by pushbike, to the families of Newcastle. Greggs has since grown to become a nation's-favourite and much-loved British brand.
Greggs has always been committed to doing the right thing by its people, partners and the communities it serves. In the sixties Greggs launched its first free ‘pie n peas supper’ for older residents in Gateshead, an initiative that still runs today and continues to support the elderly within the communities Greggs operates in. The Greggs Breakfast Club, launched in 1999, provides schoolchildren with free wholesome breakfasts each school day and today supports almost 52,000 children through its 800 Breakfast Clubs, across the UK. These, and many more initiatives, are supported through the Greggs Foundation, our dedicated grant-making charity that aims to build stronger, healthier communities in the areas we operate.
As a food-on-the-go retailer, Greggs continues to specialise in daily fresh shop-made sandwiches, and savouries baked fresh in the shop ovens throughout the day. These are further complemented by popular products and ranges including freshly ground coffee, breakfast, confectionery and evening menu items. Greggs also offers a healthier options range which includes a selection of gluten-free, vegan-friendly and lower calorie products.
Greggs has a delivery partnership with both Just Eat and UberEATS enabling customers to enjoy their Greggs favourites via order and delivery. Greggs’ Click + Collect offering provides customers with the ability to select their shop and collection time slot of choice and allows them to order a range of Greggs products in advance, ready for collection when they arrive at our shops.
Greggs successfully launched its new website and Greggs App, including its enhanced loyalty proposition. Customers can now earn stamps and rewards across all menu categories, on both walk-in and Click + Collect purchases. Deployment of its new Customer Relationship Management capabilities will allow teams to talk to customers like never before and continue Greggs journey to give additional and personalised services and offers across multiple channels.
About Armada Music
Armada Music is the biggest independent dance music label in the world. Founded by Armin van Buuren, Maykel Piron (CEO) and David Lewis, the label manages an ever-growing catalog of over 40,000 tracks, built up across twenty-plus years of specialized dance music exploitation.
Representing artists such as Armin van Buuren, ARTY, D.O.D, Eelke Kleijn, Jan Blomqvist, Loud Luxury, Sunnery James & Ryan Marciano, Tensnake, THEMBA and Yulia Niko, Armada Music amasses more than one billion streams per month, airplay on leading radio outlets such as BBC Radio 1 and Sirius XM, and top positions in the world’s most notable charts. The label also takes great pride in major achievements such as Armin van Buuren’s GRAMMY nomination for ‘This Is What It Feels Like’, Loud Luxury and Brando’s ‘Body’ surpassing one billion streams on Spotify and breaking artists such as Lost Frequencies into global stardom.
Across offices in Amsterdam (HQ), New York, London and Laren (NL), Armada Music offers a truly global appeal to its growing roster. The label has its own club, radio studio and multiple production studios, and hosts various live formats. Producer platform Armada University, which offers educational products and opportunities, shows the label’s sustained effort to nurture the next wave of talent.
In 2023, Armada Music launched BEAT Music Fund, the world’s first dance music investment company, that acquires catalogs with the mission of honoring, representing and reinvigorating them. BEAT’s portfolio will continue to grow; in the first six months following its launch, BEAT acquired the catalogs of, among others, electronic music star ARTY, house and techno pioneer Kevin Saunderson’s KMS Records, legendary NYC-based house label King Street Sounds and chart-topping producers Chocolate Puma.