August 18, 2023 - If you are your thoughts, who is listening? LA-based house duo Autograf explores this question in their highly anticipated sophomore artist album ‘Affirmations’, releasing today on Armada Music. Aptly named, the project delves into themes of mindfulness, meditation and self-affirmation, a truly transformative practice in Autograf’s lives – one that has helped them achieve their highest selves, and hopefully inspires listeners to do the same.
The opening track sets the tone of the album, encouraging listeners to ‘Runaway’ from limiting their beliefs and imagine a “new you”, one more powerful than ever imagined. "Like most people, we struggle with our own doubts and insecurities. We all live life with a bit of imposter syndrome: ‘I’m not a real musician, I’m not an artist’,” Autograf says. “Along the way, we’ve come to realize that we needed to change the story in our minds to become who we aspire to be, which led us to this album. ‘I am confident, I am creative, I am an amazing artist.’ Daily affirmations changed our entire outlook on our craft and ourselves, and we found that once we believed in the power of affirmations, we started to become those things.”
From deeper, club-centric tracks such as ‘Vertigo’ and ‘La Petite Mort’ to the pop-leaning ‘Love Runs Deep’ and ‘Lie’, ‘Affirmations’ showcases the pair’s ambition to explore contemporary house sub-genres while staying true to their signature sound. The thirteen-track album ventures down multiple sonic avenues to form a cohesive body of work that mirrors the endless possibilities symbolized by the album’s title.
The ’Affirmations’ tour is currently underway, encouraging fans nationwide to set their affirmations and change the story in their mind for the better. Stopping at iconic venues and music festivals such as Head in the Clouds Los Angeles, and ending the run in their hometown of Chicago, you can catch Autograf live at the few remaining stops (listed below).
"We never thought we’d be traveling the world, playing the festivals we’ve played, and have millions of listeners,” Autograf concludes. “But here we are, and we’re so grateful. So set your affirmations and dare to dream big.”
For all release assets (artwork, lyrics, etc), please click here.
For Autograf’s press kit, please click here.
For interview/promotional inquiries, please contact Mimi.
About Armada Music
Armada Music is the biggest independent dance music label in the world. Founded by Armin van Buuren, Maykel Piron (CEO) and David Lewis, the label manages an ever-growing catalog of over 40,000 tracks, built up across twenty-plus years of specialized dance music exploitation.
Representing artists such as Armin van Buuren, ARTY, D.O.D, Eelke Kleijn, Jan Blomqvist, Loud Luxury, Sunnery James & Ryan Marciano, Tensnake, THEMBA and Yulia Niko, Armada Music amasses more than one billion streams per month, airplay on leading radio outlets such as BBC Radio 1 and Sirius XM, and top positions in the world’s most notable charts. The label also takes great pride in major achievements such as Armin van Buuren’s GRAMMY nomination for ‘This Is What It Feels Like’, Loud Luxury and Brando’s ‘Body’ surpassing one billion streams on Spotify and breaking artists such as Lost Frequencies into global stardom.
Across offices in Amsterdam (HQ), New York, London and Laren (NL), Armada Music offers a truly global appeal to its growing roster. The label has its own club, radio studio and multiple production studios, and hosts various live formats. Producer platform Armada University, which offers educational products and opportunities, shows the label’s sustained effort to nurture the next wave of talent.
In 2023, Armada Music launched BEAT Music Fund, the world’s first dance music investment company, that acquires catalogs with the mission of honoring, representing and reinvigorating them. BEAT’s portfolio will continue to grow; in the first six months following its launch, BEAT acquired the catalogs of, among others, electronic music star ARTY, house and techno pioneer Kevin Saunderson’s KMS Records, legendary NYC-based house label King Street Sounds and chart-topping producers Chocolate Puma.
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