January 13, 2023 – Autograf are kicking off 2023 on a high note with the release of another single from their upcoming ‘Affirmations’ album. Featuring up-and-coming singer-songwriter your friend polly, ‘Lie’ sees the duo deliver an incredibly infectious crossover cut in the wake of vocal club track ‘Vertigo’.
The product of going out of the box in the studio, ‘Lie’ combines a disco-pop attitude with vocal bravura to great effect. Originally written and produced in a different key, the song got twisted and turned until it came upon its current vibe.
It was super catchy originally, but we felt like it needed something extra, something unorthodox. So we did a few little tricks and all of a sudden, it became mega vibey, like cruising around on the east side in our ‘80s DeLorean vibe. We first pitched down her vocal by three semitone and then changed the key of the entire song to match it. Then we had her re-sing all the vocals in the new key, but in her normal pitch. That allowed us to use her regular pitched vocal in the new key together with her pitched-down vocal from the original key. That gave the song a really nice contrast and a call and response with the vocals, and the new key just gave it a super cool, laid back retro vibe we absolutely love! That was the first time we ever did anything like that, so it was a nice experiment!Autograf
Autograf have solidified themselves as some of dance music’s biggest innovators since their emergence. The outfit has sustained a global fanbase with yearly headlining tours, boasting their dense and renowned discography of effervescent house music. They have performed across the world, playing prestigious festivals such as Coachella, Lollapalooza, EDC Las Vegas and EDC Korea. They’ve headlined shows in Asia and Europe, including countries such as Thailand, Indonesia, Brazil, Spain, The Netherlands, France and more. Autograf have also had the pleasure of working alongside artists like Halsey, Avicii, The Chainsmokers and other heavyweights in the industry, and have seen their music licensed in popular television series such as Netflix’s “The Innocents,” NBC’s “The Blacklist” and major ad campaigns from Louis Vuitton and Nike.
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About Armada Music
Armada Music is the biggest independent dance music label in the world. Founded by Armin van Buuren, Maykel Piron (CEO) and David Lewis, the label manages an ever-growing catalog of over 40,000 tracks, built up across twenty-plus years of specialized dance music exploitation.
Representing artists such as Armin van Buuren, ARTY, D.O.D, Eelke Kleijn, Jan Blomqvist, Loud Luxury, Sunnery James & Ryan Marciano, Tensnake, THEMBA and Yulia Niko, Armada Music amasses more than one billion streams per month, airplay on leading radio outlets such as BBC Radio 1 and Sirius XM, and top positions in the world’s most notable charts. The label also takes great pride in major achievements such as Armin van Buuren’s GRAMMY nomination for ‘This Is What It Feels Like’, Loud Luxury and Brando’s ‘Body’ surpassing one billion streams on Spotify and breaking artists such as Lost Frequencies into global stardom.
Across offices in Amsterdam (HQ), New York, London and Laren (NL), Armada Music offers a truly global appeal to its growing roster. The label has its own club, radio studio and multiple production studios, and hosts various live formats. Producer platform Armada University, which offers educational products and opportunities, shows the label’s sustained effort to nurture the next wave of talent.
In 2023, Armada Music launched BEAT Music Fund, the world’s first dance music investment company, that acquires catalogs with the mission of honoring, representing and reinvigorating them. BEAT’s portfolio will continue to grow; in the first six months following its launch, BEAT acquired the catalogs of, among others, electronic music star ARTY, house and techno pioneer Kevin Saunderson’s KMS Records, legendary NYC-based house label King Street Sounds and chart-topping producers Chocolate Puma.
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AUTOGRAF FLIP THE SCRIPT WITH SOPHOMORE ARTIST ALBUM: ‘AFFIRMATIONS’
If you are your thoughts, who is listening? LA-based house duo Autograf explores this question in their highly anticipated sophomore artist album ‘Affirmations’, releasing today on Armada Music.